Join the Lakes Region Association

Publications
• Free directory listing in the Lakes Region “Where To” Guide
Our comprehensive guide to the region. Listing includes your business name, address, phone, e-mail and website.

• Opportunity to advertise in “Where To” Guide
Enhance your exposure with 300,000 copies distributed in-state, out-of-state, and internationally. This is an opportunity you shouldn’t miss!

• Opportunity to advertise in the Lakes Region Map & Guide
600,000 copies will be distributed in-state, out-of-state, and internationally.

• Vacation packages sent to inquires
20,000+ packages are sent annually to potential visitors who inquires about the Lakes Region through our 800 number (1-800-60-LAKES) or by e-mail.

• Direct inquires provided to you
Inquires with specific requests are sent directly to you.

Websites
• Free listing and link from our website
www.lakesregion.org receives thousands of visits weekly.

• Free Promotion of your Visitor Packages on www.lakesregion.org
LRA offers a direct link from our home page to a Special Package section of the site to promote your package for free. The package is linked to your site to provide visitors more information. Our staff will submit your package to the NH Division of Travel and Tourism site, which will also provide free promotion.

• Free listings on the Calendar of Events on www.lakesregion.org
Many visitors plan their trips around events in the Lakes Region. Receive free promotion of your event on the website (avg. 554,239 successful hits, 56,281 page views, and 25,623 unique visitors per month). The calendar of events is also included in the bi-weekly Member Bulletins and sent to media throughout New England.

• New Group Market website
The Group Website www.lakesregion.org/groups will promote the Lakes Region to tour operators, travel agents, meeting planners, social event organizers and much more. The site will provide information for groups to plan with itineraries, attractions, accommodations, dining, transportation, meeting space, services and other necessary details to bring motor coaches and group events to the region.

• Media Room on Website for Travel Writers www.lakesregion.org/media
Designed specifically for travel writers and journalists of travel related publications. Special press releases, story ideas, history, culture and much more are contained on the site to attract writers

Visitor Centers and Brochure Display
• Free brochure display, representation and visibility at two Lakes Region Information Centers
Your brochure and/or printed material will be distributed at the two Visitor Centers. New Hampton Visitor Information Center Located at 260 Rt 104, directly across from the 1-93 exit 23 off ramp – through a partnership with the White Mountain National Forest, we’re serving visitors 7 days a week, year-round. Alton Bay Information Center on Route 11A, May through October, an outside kiosk available year round.

• Outside advertising and brochure kiosk
Advertising space is available for 12 months, 24 hours a day exposure to promote your business to visitors. Brochure rack to display your promotional materials is included. Kiosk location: Alton Bay, Gilford and New Hampton Visitor Center.

• Duratrans
A reservation & information advertising board at the New Hampton Visitor Center. Visitors can use the phone provided to call you directly for reservations.

Marketing And Advertising Efforts On Your Behalf
• National Advertising Campaign
We advertising the Lakes Region in many national magazines and several newspapers.

• National & International Advertising
Endless Vacation; Travel & Leisure; Country Living; Better Homes and Gardens; Ladies Home Journal; USA Weekend; Providence Journal; The New York Times; Greater Philadelphia; Maine Sunday Telegram; Toronto Sun; Montreal Gazette; The Hartford Courant; Bergen Record & Herald; New York Daily News; NH State Highway Map; White Mountain Attractions Map & Guide; AAA Travel Guide.

• Cooperative Advertising Campaign
We will advertise the Lakes Region in many weekly and daily newspapers to increase occupancy and visit counts during slow periods. Ads will run in early to mid June and again in mid August.

• Cooperative Participation with NH Division of Travel & Tourism Development.
Participation in two 12 page full color freestanding inserts in newspapers with upscale households including New York, Philadelphia, Boston, Hartford and Providence as well as the Canadian English-speaking Quebec and the Maritimes. Total distribution is 1,781,600.

• Public Relations
LRA hosts photographers, writers, and travel agents in conjunction with the NH Division of Travel & Tourism Development and Discover New England.

• Yuletide at the Lakes
Yuletide at the Lakes Marketing the many holiday packages, shopping, events, fairs and activities of the holiday season in-state and out-

Protecting Your Business Interests
• Protection of your business with Legislative Alerts
The association tracks and monitors legislation issues on a local, regional, and statewide basis. We will notify you of major tourism issues that impact your business and testify on behalf of the association to protect the business interests of our members and the region.

• Involvement with business and tourism related organizations
The association represents your business interests through involvement, participation, and communications with regional, statewide and national organizations.

Cost Saving Programs
• Advertising Cooperative Programs
Receive discounts for advertising through our coordinated advertising efforts through cooperative programs both in and out-of-state publications and media outlets. This program is supplemented by Joint Promotional Program Grant funds which directly reduce your cost.

• Gang Run Brochure Printing
You can save hundreds of dollars by printing your brochure in this printing program. By printing collectively we are able to negotiate discounted rates and maintain a high quality product. Let us get pricing for you to see how it compares.

• Targeted Mailing Lists
For a nominal fee we can assist you with producing a direct mail campaign by offering advice on market segments, sort a targeted mailing list, provide the list on disk or mailing labels. Sort by state, region and inquiry date. Travel agents, local and national media, tour operators and past inquiry lists available.