Lakes Region Association of NH - Marketing & Sponsorship Opportunities

Tuesday, February 07, 2012

SUPPORT TOURISM - LAKES REGION ASSOCIATION MARKETING OPPORTUNITIES

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Info Centers / Kiosks

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       Boston Globe / Boston.com
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Sponsorship Opportunities

View LRA Sponsorship Opportunities

$249 Annual Membership - Promote Tourism

Promoting tourism in the Lakes Region 365 days a year
Your membership dollars are helping us to actively attract new visitors to the Lakes Region of New Hampshire and to promote the region both nationally and internationally as a year round vacation destination.

How we help build your business:
Lakes Region "Where To" Guide
   • Free Directory Listing includes business name, address, phone, email and website
   • Additional opportunities to enhance your exposure with advertising in the “Where To” Guide
   • Print Distribution - 200,000
   • Online Distribution - Downloadable PDF version & internet view version of the Where to Guide on line

Member Listing on lakesregion.org
   • FREE member listing with 20 words descriptive copy and reciprocal link to your site.
   • Varied opportunities to purchase additional exposure advertising.

Get Free Exposure! Opportunities to Post:
   • Member and Community Events - Events posted on our website are included in our PDF Events Bulletin that goes to members, opt in guests and NH Media.
• Hot Deals – Hot Deals (30% + savings) Hot Deals posted on our website are included in e-bulletin that goes to members, opt-in guests and NH media.
   • Vacancy Pages – Post last minute and event week vacancies on line
   • Press releases to our Media/Travel Writers web site

Lakes Region “Map & Guide”
   • Print distribution 600,000 - Opportunity to advertise
   • Online Distribution - Downloadable PDF version & internet view version of the “Map & Guide”

Member News
   • Stay current! Bi-weekly member e-newsletter - industry and member event information, member to member offers, cooperative marketing opportunities and association news.

Events Bulletin
   • Receive bi-weekly PDF of Lakes Region events to assist guests in planning their visit.

Brochure Distribution and Representation
   • Two visitor information centers. Tilton, Exit 20 of I-93 & Alton Bay at the Town Docks

Direct mail of vacation packets
   • Includes “Where To” Guide and your listing to potential visitors who have requested info & “Map & Guide”

Cost savings ‘Member to Member’ discounts

Discounted Brochure Distribution
   • Programs available throughout central NH and White Mountains through Best Read Guide.

Membership dollars promote tourism and build your business:

Download the 2011-12 Marketing Opportunities Packet

Two publications (distributed domestic & international)
    • Where To! Guide (200,000)
    • Map & Guide (600,000)

Extensive Web Marketing – dedicated to reaching:
    • Visitors – Domestic & International
    • Year‐round, seasonal promotion
    • Group Markets ‐ Group Tours, Meetings & Conventions, Reunions, Weddings
    • Media & Travel Writers

Email Newsletters, Events & Information Blasts
    • 1,000+ emailed every two weeks to LRA members, NH media, industry friends, NH State Representatives
    • 10,000 emailed 6 times a year to Potential Visitors, Group Markets, Travel Writers & Media featuring Hot Deals, Specials, Events, Press Releases, Coupons

Domestic and International (Europe/Canada) Marketing
    • Advertising ‐ Domestic: Midwest Living, Better Homes & Gardens, USA Today, Family Circle, Southern Living, NH Guidebook, Parents.com, Comcast.net, Visit NH.gov
International: America Journal, Discover New England Guidebook, Essentially America
    • Tradeshows ‐ Consumer and Travel Industry Professionals, AAA Travel Show, Boston Travel Show, Eastern States Exhibition, Discover New England Summit, International Pow Wow, Toronto Golf & Travel Show, Dublin Holiday World, UK Sales Mission and Destinations London Holiday Show
    • Sales & Training Missions ‐ Canada, UK, France, Germany and Italy

Two Visitor Information Centers
    • Tilton – Exit 20 off I-93 Year‐Round
           On site visit planning assistance, brochure distribution & representation
           Flat screen panel advertising, Retail space and locked display boxes
    • Alton Bay Town Docks from Mid May – Oct
           Brochure distribution and representation

Outdoor Kiosk – 24/7 Brochure & Advertising Display
     Tilton, Gilford, Alton Bay

Group Marketing Program
    • Advertising
    • Comprehensive Website
    • Email Information Blasts
    • Tradeshows and Industry Organization Membership
    • Suggested Itineraries, Step on Guide Service

Familiarization Tours
    • Facilitate and meet travel writers and tour operators while they are visiting the region
    • Coordinate Lakes Region Familiarization Tour for industry & front line member employees who answer visitor questions

Industry Organization & Involvement
    Discover New England • Meeting Planners International • American Bus Assoc • National Tour Assoc • NH Travel Council

Lakes Region Tourism Association
PO Box 737, 61 Laconia Road, Tilton NH 03276
(603) 286-8008 | Fax: (603) 286-7007
www.LakesRegion.org | visit@lakesregion.org

DOWNLOAD MARKETING INFORMATION AND ORDER FORM

Visit:
Tourism Site www.lakesregion.org
Marketing Opportunities Site www.lakesregion.org/marketing
Group Travel Site www.lakesregion.org/groups
Media Site www.lakesregion.org/media

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